how to get the most from your sponsorships

today I want to talk about sponsorships - about purchasing them and how to get the most out of your experience. it seems like there are a lot of posts debating the virtues of offering sponsorship and how to be awesome at that, but I think putting some thought into where and how you advertise yourself bears consideration. I started buying ad space on other blogs about six months ago, and my readership has more than tripled in that time. I don't think this is entirely due to sponsorships, but I believe they have played a large part in my growth, and I've learned a lot from the experience. here's how I've tried to approach it - hopefully these tips can work for you [and your blog] too!

+ be choosy about who to sponsor +

finding the right fit for a blog to sponsor isn't always easy. when you purchase a sponsorship, your face and name are going to become associated with that blog's brand. some people look for blogs to sponsor based on pageviews and followers. while those should be factors, I think it's more important to consider the content and audience of who you are sponsoring. do you write about similar topics? does your content something have something relevant to offer their readers? are their readers engaged and active on their site? is this a blog that you actually read and enjoy? if you answer "no" to any of those questions, you might want to reconsider purchasing a spot.

to me, putting my face on someone's sidebar isn't just about getting more views for myself. it's my way of saying I support this person and what they are doing. so I like to sponsor blogs that I like to read, and people who I want to support. another great source for finding blogs to sponsor is to look at your own followers - if they already love to read your blog, they're more likely to promote your content authentically.

+ pick the right spot for your blog +

most blogs offer a variety of spaces that come with different options and features. make sure that you read through the terms carefully before choosing which one you want. does it include a solo feature or a group interview? are social media shout-outs guaranteed or given organically? typically it's worth the few extra bucks to spring for a spot that includes some kind of feature. this will give readers a chance to get to know you beyond seeing your face on the sidebar.

also consider the amount of time and level of involvement you want to take in the process. are you willing to do an interview or write a guest post? do you have the extra cash to put in for a giveaway? sponsoring a blog can involve answering questions for a feature, finding and sending photos and links... or sometimes just submitting a banner. if you don't have the time to commit to that, you may opt for less exposure [but less work on your part] and simply buy an ad without the extras.

+ create an attractive ad +

once you've decided who to sponsor and which space you'd like... it's time to create a banner. there are some blogs that will design an ad for you for an additional fee, or if you had a designer work on your site they may have given you a pretty button already. if not, get creative and make one yourself. there are plenty of free sites that allow you to edit and add text to photos [pixlr and picmonkey for starters.] some people choose their site logo, others like to have their face on it - really you can do whatever you like. feel free to use fun fonts and eye-catching colors as long as your blog name can be read clearly.

and for the love of cheese, size your ad properly! if you are buying through passionfruit, the ad description should include the dimensions of the spot. don't be lazy and submit a rectangular ad for a square spot [or vice versa.] your ad will be stretched or squashed and that doesn't exactly make a great first impression.

+ be easy to follow +

when someone new arrives on your blog, what do they see? can they find your "about me" page and links to your social media easily? if you want viewers to become readers, you need to make it easy for them to connect with you. [some of this I covered when I wrote about why I love to read your blog.]

I understand and respect that some bloggers like to keep certain aspects of their life private. if you choose not to have public twitter/instagram accounts then by all means, that is your right. but you should have links to whichever accounts you publicly use, so that new fans can add you easily. this also means you should have an rss feed of your site and a bloglovin account for readers to subscribe to new posts.

+ post quality content +

I don't know who said it first, but they said it right: content is king. I think a lot of new bloggers start buying sponsorships because they want to grow [and that's great!] but you have to have something for all these new viewers to look at. and for people who want to re-invigorate their stagnant blog with new readers [also great!] you should start writing again before you start trying to draw people back in. if I come across a blog that hasn't been updated in months, I'm not likely to start following in hopes they might post again some day. when you decide to advertise your blog, it should already be worth advertising. you need to be posting quality content, and posting it consistently. this will make you more promotable, and also help catch the interest of new viewers who will come across your page.

most of all - your aim with sponsorship should be to gain new readers, not just new followers. participating in giveaways can be a great way to boost your numbers. but you have to back it up with content if you want to keep those new followers coming back.

+

to me, getting the most out of your sponsorships isn't just about who you sponsor, you actually need to put some work into it too! I know that the topic of purchasing and/or offering sponsorships is highly debated in the blogging community, and I want to know what you think. do you agree or disagree with my points? what are things that you consider before buying an ad space - or do you buy sponsorships at all?

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monday thoughts, etc.

I know I don't have a traditional job, but getting out of bed this morning was tough. Monday mornings I do tutoring. [or rather, I have conversations with one of the Chinese teachers who wants to improve her English. we read news articles, or we just talk.] Taiwan doesn't observe daylight savings time, but I feel like I lost some sleep this weekend. both Husband and I have been borderline sick. it's just that season for sinus crud. and so my brain is not functioning at 100% at the moment... it's a list kind of day. 

1. I'm ready for another vacation. the weather has been chilly and damp, and sorting through Bali photos makes me wish I was back there sweating my face off. [or maybe curled up in bed under the covers.] after talking about the disappointment of Tanah Lot, I wanted to show you something that actually exceeded our expectations: our stay at Kertiyasa Bungalow. I'm not going to write a full "review" post but I will show you some photos from the hotel and say this:

the rooms were clean, the bed softer than those we’ve paid twice as much for elsewhere, and the service was incredible. every morning they served free breakfast in the restaurant. eggs any way you like with bacon or sausage, fresh crepes or French toast, or traditional Balinese breakfast dishes like fried rice or noodles. cooked to order, not a buffet. and served with your choice of fresh juice, coffee or tea, and fruit salad or fruit platter.

did I mention I'm ready for another vacation?

2. Ubud was the perfect destination for us. when we said we were going to Bali, most people automatically assumed it was a beach vacation. Bali does have some fantastic beaches… but our main goal of vacation was to relax. after doing some research we discovered that the main beach area of Bali [Kuta] is to Australians what Cancun is to American college students. namely: a great place to party and catch some sun. [though on our flight out we met a pair of Americans who had flown all the way to Bali to party in Kuta for a month. yes, a month.] we were more than happy to chill by the pool or play cards on our balcony. no beaches or bars required.

3. there's a small black kitten living outside our Starbucks. he's been there for the past few months. every time I see him it makes me: A. want to scoop him up and take him home, B. miss my kittens back in the states, C. take a picture to send to my friend and try to convince her to adopt it. the good news is this kitten seems happy and well-fed. [possibly because Husband occasionally buys him a cup of warm milk.] and before you try to tell me I should take him home... please remember that we travel 4 months our of the year, and boarding a cat for that long just isn't right.

in related news, I mentioned this kitten to my parents while skyping last week. since then there has been a 200% increase in the number of pictures of my cat that my mother emails me.

4. I've been binge watching Sex and the City. we used to watch it so often in college that I could recite every episode by heart. and now, at nearly 29, I am discovering so many things about this show. mainly: these women are kindof nuts. no wonder I had such trouble dating in college... most of my "relationship knowledge" came from this show, and the women pretty much just complain to each other and expect the men to read their minds [rather than actually talking to the men they are dating.] I think it's worse in the early seasons, and you know, it's just a tv show not a life manual. but holy cow am I glad I grew up and started to use this crazy thing called communication in my relationships.

5. I sorted through my wardrobe the other day. and put a whole suitcase full of clothes in "time out." I have a lot of things that are worn out or stretched out or out of style or just plan never get worn, and they are taking up precious space in my tiny wardrobe. so these clothes are now packed in a suitcase in storage. anything that I don't remove from the bag to wear in the next three months will be tossed. that way I don't have to commit to losing them just yet, but they are out of the way of the things I actually wear.

the much-needed cup of coffee that fueled the writing of today’s post was sponsored by Annie. she drinks her coffee with vanilla creamer and blogs about faith + lifestyle over at What She Saw.

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why I love to read your blog

this post has been in the back of my mind for some time. it started out as one of your typical "blogging tips" posts but I felt I didn't have enough blogging clout just yet to give people advice. then I realized that no matter how big or small my blog is, I have a lot of experience in reading blogs. and who better to give feedback on blogging than a reader?

I will be honest and say that since becoming more serious about my own blog I have had less time to spend reading + commenting on other blogs. unfortunately this had also coincided with discovering more and more amazing people to follow as I became involved in the blogging community. but regardless of how often I visit or comment, the blogs I love most have a lot of things in common. and it has nothing to do with the subject of their content. now... not every blog I follow has all of these qualities [and certainly not in every post.] but I've found these are the reason I will follow someone new, or to keep coming back.

so whether you have 10 or 10,000 followers, write about food or fashion, here are five reasons why I love to read your blog:

+ I know who you are +

I don't mean I know you, personally. but I know your name and enough information that we could have a conversation in real life. there's a picture of you on the sidebar and a nice little blurb explaining about yourself. it's clear who you are and what your blog is all about. maybe you even have a whole page devoted to telling me your life story, your cat's name, and about your weakness for skittles. you also respond to my comments, thanking me for stopping by. it makes me feel like we're friends [or at least we could be.]

+ you post pretty pictures +

you don't have to be a professional photographer or graphic designer, but I like having a visual peek into your life. [plus it gives me something to pin if I like your post.] you also know to size your photos so that they spread across the width of your blog. and if you decide to use stock photography or share other's work, you always give credit. and let's be honest, I don't read every word of every post you share. some days I don't have the time or the mental capacity. but scrolling through pictures... that I can do.

+ your design is easy on the eyes +

your blog has a light background, dark text, and is clean + uncluttered. links to your social media are easily accessible. you know that flashing ads or auto-play music make people run for the hills. and though you have sidebar banners [because you're just trying to make a living like everyone else] the main feature of your blog is the actual content. speaking of...

+ you post original, well-written content +

ok, maybe you share an interesting round-up or a pretty inspirational quote you found on Pinterest from time to time. but for the most part you are creating and sharing your own work. if I want to see a collection of things that other people made that you like - I will follow you on Pinterest. [because I probably already do.] you understand that people come to your blog to hear your opinion. or at least your own take on something that's been done before. hmm... like a list of things that will make people want to read your blog, maybe?

+ you aren't afraid to get real +

sometimes, you spill your guts. you write something that feels risky and raw and is unabashedly honest. and I admire that. I like seeing that you are human and not just the world's most perfect baker/ crafter/ traveler/ fashionista. that you [like me] have bad days, but can find ways to bounce back. and if you want to know the real secret... those are the posts that make me feel the most connected to you, and keep me coming back.

what about you- what do the blogs you love to read have in common?

linking up with Nicole

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some thoughts + a walk in the park

well, hello there. how about a list?

1. the other day I decided to wander around our local park and shoot some self portraits. you see, I had really been hoping to get some good pictures of myself while we were in Bali. but it turns out that I have had the autofocus turned off since the photo workshop I went to in September. [yeah, uh, oops.] and so any time I handed my camera to someone it came out wrong. I also was shooting in full manual- the first vacation I've ever done so. but the weather was changing so quickly between clouds and sun, and it was so hard to tell on the back display what was going on, I ended up overexposing a lot of my photos. [not that anyone but me really notices or cares, but still.]

so things being as they are, I spent a few hours with my tripod and remote wandering the park. which isn't really a bad thing. time spent outside, practicing something I enjoy, and of course being pleased with the results. and strangely I did not get as many gaping stares as I thought I would.

sometimes I feel awkward shooting self-portraits, but also about posting them. but it just seems like the natural blogger thing to do, right?

2. everyone has been talking about modern calligraphy. including me. I had a book with calligraphy markers when I was in middle school - but I'm interested in something more advanced and a little more modern. I had dreams of signing up for this skillshare class... Melyssa and Beka and Amanda even gave me advice on where to get supplies. I went out searching and found not quite what I need here [but there were a TON of brush calligraphy supplies.] I'm still curious to try taking it up again one day, but for now I think I should be focusing on writing my book and playing with my current 87 hobbies... and maybe pick up supplies while I'm in the States later this year.

3. a few weeks ago Husband and I got real phones again. and by real I mean of course iPhones because our previous phone situation was a shared pay-as-you-go old school Nokia which required 10 minutes and 3 tries to successfully send a text message.

I know I can live without a smartphone, but having one makes life so much easier. like when you are driving around on your scooter and are trying to find your way somewhere you can use the maps. or when Husband is buying food and wants to look up a brand to make sure I'm not allergic to it. or for this novel thing called phone calls in which you can talk to said Husband from anywhere instead of worrying and feeling the need to stay close to the apartment and internet [and thus Facebook since that is otherwise your main form of communication.]

I still forget my phone is real sometimes, especially since I used to carry our service-less old iPhone around to snap photos and Instagram whenever I could find some wifi. but I'm ok with not being completely connected at all times.

4. in related news, I'm becoming obsessed with an app called duolingo. it's this amazing language learning tool disguised as a game. you lose hearts for wrong answers, and get xp points and level up as you practice. [sounds like Pokemon, now that I think about it.] right now Husband and I are brushing up on Spanish, but they have several languages to choose from and are developing even more. the best part is - it's free. and you can use it on your computer, phone, or tablet.

the second best part? I spent 5 minutes today practicing phrases I would actually use such as "I drink wine"/ "Yo bebo vino." and "I am writing a book" / "Yo escribo un libro."

5. a few housekeeping items, or more like blogkeeping items: you may have noticed I've tweaked my design a bit and you can now find links to my new facebook page and google plus on the sidebar. I realize what I am supposed to say here is "like my page!" and "add me to your circles!" but honestly, different kinds of readers like to follow in different ways - I won't be offended if you choose to keep on what you're doing and ignore that.

for anyone who had signed up for email subscriptions and is wondering why they stopped but now are again showing up in your mailbox? well, thanks to some investigation on feedburner and some verification from my mother [thanks, Mom!] the problem has been solved. carry on.

I've also opened up a new sponsorship option called the traveling novelist. this includes a large sidebar ad and the opportunity for you to write a guest post on ink + adventure. handing my blog over to someone else does make me a little bit nervous. but I hope it will help introduce you to some lovely people while I'm busy entertaining visitors and hopping around the globe these next few months. if you're interested in being one of those lovely people, the first 3 to book will get 30% off with the code: WRITEMEUP.

phew. and I think that about covers it. hope you're all having a wonderful week!

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5 tips for better travel photography

I love photography. and I love travel. in the past few years, I've had the opportunity to capture some amazing places with my lens. below are a few tips that I've found to be helpful - all of them learned from experience! I hope that you'll find them helpful on your next trip, or even shooting around your own backyard.

1. try a new perspective. 

if you’re visiting a major tourist attraction, chances are that thousands of people have stood exactly where you are and clicked the shutter button. go ahead and take the “classic” shot, then start experimenting. try a new angle. get in close. then get in even closer. look up. look down. find the details that make this place unique. [just don't cross any barriers and get yourself kicked out!]

3. get up early. 

let's be honest: jetlag sucks. but when I find myself awake on vacation at an inhuman hour, I walk outside with my camera. [the above sunrises were both from early-morning jetlag walks.] most people come home with sunset photos, but the light is usually pretty fantastic in the morning. arm yourself with a cup of coffee and try it out sometime.

4. avoid the crowds - OR - use them. 

if you can, visit a location during low season or right before open/close when fewer tourists will be around. pay attention and time your shots carefully if you want to keep strangers out of your frame. if you are at a high-traffic attraction, this may mean getting creative. [when we visited the Grand Palace in Bangkok, it was swarming with people… but I made a game of trying to shoot without people in my frame.] OR. use the people around you to make your photographs more interesting. I get wrapped up in just the scenery a lot of the time, but capturing a few of the locals can really add to the atmosphere of your shot.

4. use what you know. 

vacation is not the time to experiment learning full manual on your new DSLR. I fully encourage you to learn how to use manual. but. you should practice when it doesn't matter rather than while shooting a once-in-a-lifetime scene. practice shooting lots of everyday things before your trip - your dog, your dinner, your local art festival - and you'll be comfortable using your skills. OR if you haven't had time to figure it out, shoot using the mode/lens/camera you are comfortable with. you'll end up with better shots if you feel confident in the equipment you're using.

5. don’t spend the entire time behind the lens. 

yes, you want to bring home memories of this amazing experience… but you also want to experience it. I’ve been guilty of getting so caught up in taking pictures that I don’t give myself time to actually enjoy what we are seeing/doing. every now and then put the camera down and just look around. not only will this help you be in the moment, but taking some time to view the scene may inspire a great shot you wouldn’t have thought of otherwise. besides, you're on vacation!

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friday thoughts

it's been a while since I just sat here and wrote. I've been trying so hard to keep up with things and stick to a schedule that the extraneous gut writing has been building up. I know you guys love free fonts and travel stories and goal-setting... but sometimes a girl just has to make a list of random things.

so.

1. I get anxious before I travel. not about the actual travel [I kindof like flying] but about getting everything done before I leave on a trip. I feel very overwhelmed and that there are a hundred things that MUST be done... and so I turn into a multi-tasking machine. but I try to do so many things [half of them not actually important] that it takes me forever to get things done.

2. case in point: packing. oh.my.lord does packing make me anxious. my train of thought goes something like this... I'm staying for 10 days so maybe I'll bring 4 pairs of shorts and 3 dresses. no, that's too much. 3 pairs of shorts. but which 3 pairs? if I bring these shorts they will go with this and this and this top... but I really like these polka dot shorts that only match one shirt. I need tshirts for visiting temples... wait, are the temple rules the same here? I should probably google that. and on, and on, and on.

3. for some reason I decided a great way to procrastinate get organized for packing was to pull out all of the clothing I might want to take with me, and hang it up and photograph it. said clothes are currently in a giant pile jammed into my wardrobe. if I get my ish together and actually decide which of those things I'm bringing and get them into my bag, you should have a very thorough packing post before I depart. [or maybe when I get back.]

4. I've been spending so much time writing at Starbucks [and probably tweeting about writing at Starbucks] that Starbucks followed me on twitter the other day. so... that made me feel pretty cool. but seriously, Starbucks has become my office. I have two tables that I alternate sitting at, depending if they're taken or if I feel like a high table that day. the baristas know my name and order, and there is one girl who shouts out "grande coffee of the day!" whenever I walk through the door.

5. aside from writing my face off and being too busy worrying about packing to actually pack... I've been getting into Jillian Michael's 30 day shred. [did you know that pretty much every one of her videos is available on youtube?] Jillian and I have been spending a lot of time together these past few weeks. and I both love and hate her. I've started the 30 day shred a few times before, but this is the first time I've made it to level two. dude, plank jacks. I'm not doing it every day, but mixing it in with the occasional run has made me feel a lot stronger.

and that's all the random I have for you today. [oh- and I did google temple etiquette in Bali.]

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packing list: my 5 travel splurges

as I’m planning for our trip to Bali this month, I’ve started a list of things to pack. last month I shared my 12 packing essentials [which will definitely be coming with me] but today I want to talk about the non-essentials.

I have a long history of being an over-packer. like, bringing a full size suitcase on a weekend getaway over-packer. sometimes I just bring too many clothes, sometimes I bring heavy or awkward souvenirs like my Nana's antique glass candy dish. but I thought it would be fun to share some of the things I’ve regularly splurged on stowing away in my bag over the years.

1. emergency manicure kit: it’s no secret that I love painting my nails. but I also hate having chipped polish. so when I plan to be traveling for a longer period of time [especially to a beachy location] I’ll pack one of these remover wipes, a bottle of polish and quick-dry topcoat. just be sure your caps are screwed on tight, and pack the polish in it's own ziploc baggie. [trust me, I speak from polish-covered experience.]

2. my hair dryer: my hair takes a LONG time to dry, and one of the things I hate most about traveling are the wimpy hotel blow dryers. they can also be pretty damaging to your hair [and cause some serious frizz.] my dryer is a few years old but super powerful- most days I can get away with not having to straighten my hair if I dry it thoroughly. I've tried leaving the dryer at home and bringing my straightener instead... but 5 minutes of using my dryer will beat 20 minutes with a hotel dryer + 10 minutes of straightening any day. 

3. too many shoes: this is one packing habit I think I've almost kicked. in the past I have been guilty of stowing away up to five pairs of sandals in my bag... they're light and don't take up much space, so I found this indulgence easy to justify. BUT. most of my sandals are pretty similar [as you can see] and bringing only 1 or 2 pairs that will match with everything isn't actually that difficult. 

4. camera gear: if you count my iPhone, I traveled everywhere last year with 3 cameras. my load got a lot lighter after I got my EOS M and started leaving my extra lenses at home, but the instax [and film] had to come with me as part of my 52 weeks project. I also always bring my spare battery + charger, remote, travel tripod, and waterproof iPhone case.

5. workout clothes: let’s be honest. you always think you're going to keep with your workout schedule on vacation, but you never do as much as you plan. when we went to Thailand this past summer I was training for a 10 mile race, and I managed to run twice while we were there. but instead of bringing one set of clothes to rinse + reuse, I packed 3 sets. oops.

with all that said… I will probably be packing nailpolish, my hairdryer, three cameras, and at least one set of workout clothes for Bali. if I plan to use them all, it’s not really a waste of space, right? I’m also curious to know… what are the things you always splurge on adding to your suitcase? I can’t be the only one who doesn't pack light!

the cup of coffee that fueled the writing of today’s post was sponsored by Brittany. she drinks her tea with sugar and blogs about her quest to create life experiences by traveling over at Life Changes ii.

[linking up with Nicole for treat yo self Thursday. and then watching some Parks + Rec]

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